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  1. What would be your overall public relations strategy –aggressive, low key, or middle-of-the-road- if you were Exxon's public relations director?
  2. What would you have recommended Chairman Raul do upon learning of the Prince William Sound oil spill?
  3. How would you have handled the media in this case?
  4. What would have been your timing in terms of public relation response in this case?
  5. What would be your overall public relations strategy –aggressive, low key, or middle-of-the-road- if you were Exxon's public relations director?
  6. Do you think this case will ever qualify as textbook example of what not to do in a crisis
  7. Now that Exxon has merged with Mobil, what is the corporation doing about environmental issues? Visit the news page and following the link to browse the oil giant's recent news releases. What is ExxonMobil doing about environmental issues? Why would the company continue to issue news releases about environmental activities so many years after the Exxon Valdez incident?
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I would have recommended Chairman Rawl to fly to the scene. As the Chairman, he ought to have been concerned about the damage his vessel caused and not just about it looked. He should have also walked through the aftermath of the accident and help in cleaning up the site. Consequently

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