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    ProfBen

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    BUS499

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    Business

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Question

Can any firm beat Amazon in the marketplace? If not, why not? If so, how can they best do so? How formidable a competitor is Google for Amazon? Please explain. Consider:

  • What are Amazon's major strengths?
  • Does it have any weaknesses? Please explain.
  • Is Jet.com a potential concern for Amazon? Why or why not?

Given the importance of understanding the external environment, why do some firms fail to do so? Provide examples of firms that did not understand their external environment.

  • What were the implications of the firm's failure to understand that environment?
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Solution Preview

Amazon is a large multinational company focused on eCommerce, cloud computing, artificial intelligence, and digital streaming services. Google is a formidable competitor to Amazon because of its wide presence in the global marketplace, and offering cloud computing, and AI just like Amazon.

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