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How would you describe a "good" mission statement? What qualities do you feel are important to include, and why?
Please include the name of the person or question to which you are replying in the subject line. For example, "Tom's response to Susan's comment." When replying to classmates, please make sure your reply is at least 4-5 sentences in length. 

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Solution Preview

David & David (2017, p. 48) states that a good mission statement should be inspiring and have the ability to generate positive feelings about an organization. Mission statements are a definition of the business and for that matter, they should define priorities, plans, and strategies that bring a positive feeling. 

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