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    Dr Afua
  • Course

    BUS626
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    5
  • Subject

    Business
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Question

  1. Discuss the differences between a supply chain and a marketing channel of distribution and provide one clear example of a supply chain and a marketing channel of distribution.
  2. Itemize and discuss the distribution/channel structures (lengths/widths) and Vertical Marketing Systems that can be employed to distribute goods and explain why the different types of marketing channels might be employed. Provide one clear real life example of each type of channel.
  3. Discuss the major differences between B2B and B2C marketing channels of distribution and explain the relevance of the Wheel of Retailing in today's business environment through the use of one clear real life example.
  4. Discuss the differences between the concepts and processes of retailers and wholesalers, and retailing and wholesaling. Define atmospherics and discuss the degree to which atmospherics impact retail as well as wholesale environments, and how you perceive online retailing is associated with the importance of atmospherics.
  5. Discuss how the distribution of some products have been significantly influenced by the expansion of the Internet and social media marketing. Provide one clear example of a product that has been significantly influenced by the expansion of Internet and Social Media Marketing
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Solution Preview

Essentially the supply chain is all activities, businesses, and transactions involved from raw materials to the final product to the end-user, the customer. This includes suppliers, distribution, R&D, finance, marketing, and warehousing (Kenton, 2020; Farfan,2019). An example of this could be to make a food item, such as peanut butter, the raw material is peanuts, then it goes to a facility where it is processed, and peanut butter is made with other ingredients (other suppliers) to form the final product. Then the product needs to be put into a package (requires other suppliers of plastic containers). Then the product is ready for shipment to go to a retailer’s warehouse, where it can be shipped to a store to be put on a shelf, and a customer can make the purchase and take it home to eat.

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