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1. Discuss the significance of cultural differences to Domino’s™ product attributes strategy. 

2. Strategically, why is it critical for Domino’s™ management to correctly determine which attributes to change and which ones to retain as the firm enters a new country? 

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Solution Preview

The cultural differences made Dominos deliver different pizza based on the ingredients and its presentation. For example, in Japan, Pizza’s presentation and appearance matters a lot. It’s considered an upscale food and the prices are also on the high side. The company also struggled with the consumption ratio. Though Pizza is liked in Japan,

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