1. You decide to go to work for a presidential candidate in the next election. You think that the way for you to get folks to vote for your candidate is to use some psychology. So, you make a deal with a soft-drink company to insert a picture of your candidate into its commercials for only a brief instant. It will be so quick that no one will notice the picture. That way, the candidate’s image will enter viewers’ subconscious minds and make them vote for your candidate. What psychological process are you trying to use and will it likely work?
2. List and describe the different stages of sleep. What position do you hold regarding the purpose of sleep and its stages?
3. The information processing of memory is one of the best-known models in all of psychology. Describe the three stages of memory and their characteristics. Explain how the three-stage model of memory might explain the famous serial position effect
4. What are the pros and cons of trait theories of personality?
5. The other day, you had to remember some items for an important exam. You are sure you studied them and knew them before you entered the classroom. However, you drew a blank when you took the test. What happened? Why might you not have remembered them? What might you have done to avoid this?
The type of psychological process being used is called subliminal stimuli. Subliminal, in Latin, means "below the threshold." As the name suggests, subliminal stimuli are stimuli that are strong enough to activate sensor receptors, but are not strong enough to be aware of them. it is believed that this type of stimuli can influence behaviors through
