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Question

Value proposition of LV – Pet Series Hand Bags

  1. Why will this product enrich their life?
  2. How does it emulate the Louis Vuitton lifestyle?
  3. Is this simply a trend driven product, for the impulse buy?
  4. Is it a collector’s item?

Customer demographics & general marketing strategy

  1. Who is our customer/who is LV's target customer? 
  2. How are you going to target new customers?
  3. How are you reaching your customer?
  4. What is our price point for handbags under LV Monogram Icons collection?
  5. How do your customers perceive you?
  6. What image do you want to have?
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Answer :

Will reflect the customer’s personality. The pet picture will somehow reveal person’s attitude and taste. LV Pet Series under Monogram Series will represent the social class with love for animals. LV cares for its customers, and will keep contributing in the life of new customers added through pet series

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