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Market Analysis - How is Big Data Changing the Industry?

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Gartner predicts that big data will drive $232 billion in spending through 2016 (William, 2012).  In 2017, Wikibon predicts that the big data market is currently on pace to top roughly $50 billion in 2017 (Kelly, 2014). By 2020, big data features and functionality will be non-differentiating and routinely expected from traditional enterprise vendors 

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