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Case Study 3-1:

The Merger of Airtran by Southwest Airlines: Will the Organizational Culture Merge?

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Non-academic websites are not typically recommended for academic writing. While most of the information generally is correct, it is not always reliable because anyone can change the content and it is not peer-reviewed. 

For example, it's best not to use news websites, Wikipedia, investopedia.com, about.com,

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