1- Compare and contrast non probability sampling methods, with regards to use and advantages. Consider your selected brand for the group assignment and think which non probability sampling method will be more beneficial.
2- Group Activity: Think about the ‘problem statement’ that you have selected for your chosen brand as a group (Target Australia). Now try to create a list of possible questions (at least 10 questions) that you could ask from your sample that will help you i) better understand and ii) find a solution for the brand’s problem.
Non-Probability sampling methods include techniques for which the probability of selecting a sample may not be calculated. There are various non-probability sampling methods which can be employed to carry on a particular research. Some of the most important techniques available are quota sampling, convenience sampling, purposive sampling,
