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Business
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Question

Question 1 – What are attitudes and what four functions do they serve?

Question 2 – What role does source credibility play in affecting consumer attitudes based on cognitions?

BUSN 2020 Discussion Question.docx

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Solution Preview

An attitude is defined as the positive or negative evaluation of an object or thing which influences the human behaviour. The four functions served by attitude are the adjustments function followed by ego defensive function. The other two functions are value expressive function followed by

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