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    Dr Afua

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    BUSN2019

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    Business

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Question

1. What key factors have contributed to the success of Alibaba.com?

2. What are some of the challenges that Alibaba.com faces?

3. With B2C and B2B activities on the rise and more people now using the internet to purchase goods, what future do you see for retail shops and large warehouses that sell to businesses and consumers?

 

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Solution Preview

The key factors behind the success of Alibaba.com are the unique business model integrated with the advance technology (IT integrated with B2B model), leadership skills and philanthropy of Jack Ma, and CEO’s involvement in the decision making process. Alibaba, unlike its competitors took the responsibility of listed

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