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BBA4951
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Business
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Question

Select one of the “Big 3” automobile companies in the US, or another large US manufacturing firm that interests you. Identify one or more Strengths, Weaknesses, Opportunities and Threats for that firm. Read and comment upon the choices of others in the class.

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Strengths:

Diversified portfolio: Ford has a product for all kind of demographic groups. It provides the firm a strong leverage and establishes a strong brand reputation.

Network: The company has manufacturing presence in 62 countries across the world which

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