Instructions
Read “Exemplary Company Showcased: Netflix, Inc. (NFLX)” on page 90 of your course textbook. As you read, pay close attention to Netflix’s strategy, and write a case study describing the points listed below.
What are Netflix’s internal strengths and weaknesses?
Who are Netflix’s competitors?
Do you see Netflix’s strategy as effective or ineffective? Why?
Your case study must be at least one page in length, not counting a title page and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards.
The internal strengths of Netflix are mentioned below:
The company has a string brand image globally. The branding strategy of the company has helped the company in creating a strong brand image
