Case 1: Uber Technologies, Inc.: Global Strategies, Local Challenges

Read the case and answer the following questions:

1. How does Uber combine the advantages of mobile app technology with analytics to optimize private transportation service offerings for its customers?

2. What kind of business model innovation has Uber achieved, as observed from the case study? Does Uber's business strategy qualify as a blue ocean strategy?

3. How in your opinion should Uber address its competitive situation (a) globally and (b) in India? How can it use emergent technologies to strengthen its competitive situation both globally and in India?