OL-326 Social Environment of Business
2-2 Final Project Milestone One Introduction
The final project for this course is the creation of a case study analysis and strategy proposal. For Milestone One, submit the introduction.
Prompt: Submit the introduction. The final project requires that you analyze ITC LTD: Toward a Triple Bottom Line Performance, a diversified company that has heavily invested in tobacco and cigarettes in India.
Specifically, the following critical elements must be addressed:
I. Introduction: In this part of the project, you will introduce the company present in the case study, describing the important attributes of the company that should be considered when analyzing its consideration of social responsibility. Describe the organization in the case study. In other words, how is the organization described in the case study? What are its key attributes? What are its strengths and weaknesses?
Introduction
ITC is a dominant player in the cigarette industry in India, but also has a diversified portfolio including hotels, agri-business, personal care product, lifestyle products, et. The organization actively tries to reach out to the community, by initiatives like watershed development
