OL 326 Milestone One Guidelines and Rubric
The final project for this course is the creation of a case study analysis and strategy proposal. For Milestone One, submit the introduction.
Prompt: Submit the introduction. The final project requires that you analyze ITC LTD: Toward a Triple Bottom Line Performance, a diversified company that has heavily invested in tobacco and cigarettes in India.
Specifically, the following critical elements must be addressed:
I. Introduction: In this part of the project, you will introduce the company present in the case study, describing the important attributes of the company that should be considered when analyzing its consideration of social responsibility. Describe the organization in the case study. In other words, how is the organization described in the case study? What are its key attributes? What are its strengths and weaknesses? Guidelines for Submission: Your paper must be submitted as a 1–2-page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and at least three sources cited in APA format.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions.
Critical Elements Introduction Articulation of Response Proficient (100%) Describes the key attributes, strengths, weaknesses, and consideration of social responsibility of the organization in the case study Submission has no major errors related to citations, grammar, spelling, syntax, or organization Needs Improvement (75%) Describes the key attributes, strengths, weaknesses, and consideration of social responsibility of the organization in the case study, but description is cursory Submission has major errors related to
citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Not Evident (0%) Does not describe the key attributes, strengths, weaknesses, and consideration of social responsibility of the organization in the case study Value 60 Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 40 Total 100%
I. Introduction
ITC is a dominant player in the cigarette industry in India, but also has a diversified portfolio including hotels, agri-business, personal care product, lifestyle products, et. The organization actively tries to reach out to the community, by initiatives like watershed development, animal husbandry services, etc. and
