Week One Discussion 1

Pick your favorite fast food restaurant. What is their mission statement? If you are unable to find it, create one that you think is applicable. Make sure to let us know that you created it. Did your last experience live up to the mission statement?

Many companies also want to be socially responsible as part of their mission. Identify a celebrity that you think would be a good fit for the company, tell us why you selected that person and come up with a promotional idea that would create good will for the company.

Week  Two Discussion 1 

Go the website below and read the article.  

http://www.dailymail.co.uk/femail/article-2342588/Japanese-brides-remember-special-day-getting-CLONED-3D-replica-dolls--setting-932.html

Clones

What was your personal reaction? Why do you think this is popular? Do you think American Brides would be interested? What other marketing uses could you see for this technology?

Week Three Discussion 1  

They often say you are what you drive, especially in Los Angeles. What kind of car do you drive. Describe 3 adjectives you associate with it. Do you think your car describes you?

Now, select a car brand (yours or another type) and discuss how it is positioned to the marketplace by giving specific references and details. Ex. Where is the ad? What is the message? How strong is the call to action? What is the price? Offer? How does it compare to alternatives in the same car category?

Week Four Discussion 1 

Find one or more receipts for some products or services you have purchased. What products did you purchase and what price/discounts show on the receipt? What about that purchase price was memorable for you? Did you pay cash or was it on credit or debit?

Shoe battles

What was your reaction? Also comment on your classmates' experience with products/services pricing.