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Marketing a Place

1. The city of Bakersfield, California has come to you for help in establishing their city as a tourist destination. Come up with at least 8 ideas on how to promote it.

2. Create in your mind a new product that would be of interest to college students. Develop a written description and possibly a drawing of this product. Show the product to 3 people. What were there reactions? Did they have any recommendations on how to make theproduct better? What would the price of the product be? How did you select it?

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Solution Preview

1. Highlight Bakersfield as a destination for all.

a. Bakersfield has river rafting, nightlife, outdoor recreational activities, etc. which can attract any age group.

2. Tie-up with colleges and universities to make Museum  

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