1. Explore how Coca Cola Amatil communicates with the public.
2. What are the most common forms of communications?
3. Examine Coca Cola Amatil’s "corporate communications", including the "media releases" section on the company website.
4. Reviews the most commonly used forms of advertising, discovering that Coca Cola Amatil relies on a mix of TV ads, social media, and print advertising.
5. Discover does Coca Cola Amatil make great use of different PR strategies?
Coca Cola Amatil launches extensive ad campaigns prior and during the season which reaches out to the public. During off season, the company tries to be involved with customers through social media campaigns (not extensively). The strategy is governed by the parent company that suggests “always on” approach, according to which,
