What is driving all this interest - & investment - in premium fresh and takehome food retail? And what should retailers be doing about it?  

What to do:  

There are two components to this task, both equally important: (1) Analyse the market to identify the key customer and competitor trends driving this growth opportunity; (2) Develop growth strategies for David Jones to maximise their share of this growing market.  

1. Conduct an in-depth situational analysis to identify the factors underpinning the growth opportunity in upmarket food retailing:   External – Far situational analysis: PEST analysis.  External – Near situational analysis: market/customer analysis, competitor analysis, retail cycles (wheel of retail, life cycle).  Internal analysis (David Jones): current capabilities, retail cycles (vs. competitors), strengths and weaknesses.  SWOT analysis  

2. Based on your situational analysis, develop a range of retail GROWTH strategies for David Jones to maximise their share of this growing market:   Growth Strategies (draw on Ansoff’s 2 x 2 matrix, retail life cycle)