In the case of Microsoft, the change in its mission and vision due to the changes in the technological arena was correct. The financial figures are very impressive.
I would have liked some discussion on the SWOT analysis. What are the organization's strengths, weaknesses, main threats and opportunities? How does Microsoft compete in the international arena? What are the company most important competitive advantages?. Does the company have key performance indicators? How does the company retain its best talents in such a competitive environment?
Introduction
The first step of strategic management process for an organization is defining its mission. The mission of an organization reflects the position it wants to acquire in the long term. While its vision is a general statement recognizing the direction in which the organization should head
