In this Assignment I have to read a Cengage Case Study: “Barclays Bank: Banking on Ethics” and  then respond to the following checklist items in a Critical Essay based on the  scenario in the attachment.

Checklist Items:

● Describe the level of  ethical development the executives at Barclays demonstrated when manipulating  the LIBOR interest rates.  

● Did Barclays Bank neglect social responsibility? What could  they have done to be more socially responsible?  

● What actions regarding Corporate Social Responsibility (CSR)  could Barclays have engaged in after the scandal broke to set things right and  ensure that such an event would not happen again?  

● Describe what level of morality would have been demonstrated  if executives at Barclays asked themselves, “Even though manipulating the LIBOR  will increase company profits, is it the right thing to do in the long run?”  

● Explain the importance of  ethics and social responsibility in marketing as a result of your case study  analysis.

Assignment

Write a 2–3 page, (not including a title and references page),  double-spaced, Critical Essay  responding to the checklist items.