Your PowerPoint presentation should consist of 8–10 slides with an added title slide, using 24-pt. font, 4–5 bulleted points on each slide, and putting all additional content in the notes section.

Create a PowerPoint presentation beginning with a title slide and following with an Introduction in which you introduce Liberty Tax Service® - Taxes – provides tax service to both consumers and businesses., and address the first two questions below. Then proceed on to include the CR management model headings and address the questions related to each facet to create your customer relationship management plan.  

Question 1: Consider the customer satisfaction model show below. Explain, why is it important to measure customer expectations as well as actual satisfaction from consumption or usage?  

Question 2: Given the proliferation of loyalty programs, how can you differentiate your program from competitors programs?  

Next, create a framework using the customer relationship management model as seen in the Assignment home area. Now address the Customer Relationship Management Model questions:  

CR Model Questions to address regarding the model process step:  

1. Create a database: What does this look like and why?  

2. Analysis: How will you analyze your database? What formulas, methods will you use in your analysis? Provide a fictional example.  

3. Customer selection: Give a rationale for selecting your customers. Will it strictly be based on profitability or will you use other variables?  

4. Customer targeting: How will you reach your customers?  

5. Relationship marketing: Create a customer relationship marketing program.  

6. Privacy issues: Consider privacy issues.  

7. Metrics: How will you measure your results?