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Brand Over Pricing

This discussion focuses on the importance of branding. As Winner (2012) suggests, if you are dissatisfied with the present position, the brand needs to be re positioned and the value proposition may need to be changed.

Over the years, many famous brands have been re positioned. Some include KFC, Friendly’s, Radio Shack and JC Penny. Using the online library or other scholarly resources, give several examples of brands that have been recently re positioned. How has this been implemented and for what reason?

 

 

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