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David
Course
BUS600
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Subject
Business
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Question

After reading the article "Conservative Nordstrom to sell trendy Top shop fashions," respond to the following:

How does this partnership fit into Nordstrom's current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?
Is this a risky move for Nordstrom considering the downward sales trends for Top shop in the UK?

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