Please see below marketing quiz:

Question 1 

According to the text, many businesses stop growing mainly because ____________.

• the potential buyers have a reason not to pay
• the potential buyers have a reason not to buy
• the potential buyers have a reason not to produce

Question 2 

When McDonald is not able to sell more sandwiches in the domestic markets, it begins to sell in other countries. This is an example of ______________.

developing home-run marketing programs

• introducing line extensions
• expanding the buyer 

Question 3 

What is the major difference between a branded differentiate and energizer?

• The branded differentiate is part of the master brand offering and offers some functional benefits whereas a branded energizer is only connected to the master brand
• The branded energizer is part of the master brand offering and offers some functional benefits whereas a branded differentiate is only connected to the master brand
• The branded differentiate is part of the master brand offering and offers some trivial benefits whereas a branded energizer is externally connected to the master brand

Question 4

Branded differentiated can help a marketer to attract more customers. Which of the following can become a branded differentiate?

• adding super-large, super-small milk shakes to the current large, medium and small options.
• a new name or logo for Tacco Bell
• a new menu that offers green food

Question 5 

The Avon Walk for Breast Cancer has been considered a very effective branded programs because Avon uses this program to _____________.

• sell its products directly to people who walk with it
• increase its brand awareness
• sell its products in many cities at the same time

Question 6 

The most difficult thing in finding a branded energizer is to make sure that the potential branded energizer must be ______________.

• able to provide the needed associations to energize and enhance the target brand
• able to be linked to the lifestyle of brand managers and customers
• able to be connected to competitors so that a manageable alliance can be established between the two

Question 7 

Ford created a branded differentiate by working with Eddie Bauer because the name of the latter can add _________ to Ford's brand.

• value propositions
• competition
• good features

Question 8 

A branded energizer must be __________.

• found from the inside of a company
• a long-term investment
• a short-term investment

Question 9 

Which of the following is NOT among the methods to stimulate the basic business?

• Improve the customer experience
• Introduce an innovation
• Remove the reasons not to buy

Question 10

Energizing the current business means that ______.  

• the company should focus on current product markets taking advantage of its current competencies  
• the company should develop new products                      
• the company should put more investments in developing new product