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Question

Examine your findings and determine whether Amazon outperforms Apple based on financial ratios. Identify where Amazon seems to lag. Describe how Amazon compares with the industry and speculate as to why you believe your firm is performing as it is. 

Amazon/ Apple/ Industry

Current Ratio

1.07/ 1.31/ 1.23

 

Return on Equity

21.56/ 45.37/ 20.01

 

5 Year avg

6.60/ 36.90/ 9.92

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