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PFA
The subject is " Google Car"
Goal: Review of the state of your technology with respect to both
standards and timing of market entry. There may not be active players visible in the market ready to enter, so we’ll address those situations hypothetically, if need be.
Please add this content to the growing body of your homework assignments, making updates to the preceding elements as needed, and maintaining the reference list at the end of the combined document. It’s time to start turning it into a coherent analysis document, and not a collection of homework items, if you haven’t already done that.
Topics to be addressed relative to your technology for this week include
Presence of standards related to the technology. What standards will be required to interface or integrate with complementary technologies? What standards will be required to motivate market adoption? What standards, if multiple exist, do you think will win out, and why?
Is there a dominant design present in the market at this point? Why do you believe this to be true? Can you make any projection as to what the dominant design will be?
When should the various players plan to enter the market? What should drive their decision to enter? What might cause them to delay entry, or to rush entry into the market?
This should add 2-3 pages (single-spaced, about 1000-1500 words) to your document to cover all the topics requested.
References should, include pointers to any source you referenced (whether you quoted it or just used its ideas). Reference list and in-text citations should be consistent, e.g., in APA style (citations in (Author Year) format), but I’m not fanatic about format for this project.