Unit VI Web Assignment

Hill-Rom is a leading B2B firm that dominates a niche in the healthcare industry. Go to http://www.hill-rom.com/usa/  and analyze the product and services offered to hospitals by this firm.  

1. Using theoretical aspects included in Chapter 12, explain the buying process for a hospital that might be interested in this product.  

2. Describe how Hill-Rom products or solutions might reduce the total cost-in-use for a hospital (B2B application).  

3. Describe how Hill-Rom might also reduce the total cost-in-use for a consumer (B2C application).  

4. In reviewing the marketing techniques on this website, is Hill-Rom effectively reaching its target market(s)? Using examples from the website, substantiate your position with an eye on all four elements of the marketing mix.  

Your response should be a minimum of three pages. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. All references and citations must cited.