Unit VIII Final Project

Select a product that you like or a product you use. Design a sales

presentation/campaign that introduces an idea for the product, or a better way to promote the product. This section should be a minimum of two pages and include the six suggestions presented on pages 348-352 in your textbook:  

1. How you will hook your listener  

2. Identify the customer’s key issues  

3. Make the recommendation  

4. Stress benefits, not features  

5. Make the close  

6. Respond to objections