Sales Management Unit V Case Study For this assignment, read Case 9.1, “Hops Distributors, Inc.: Getting the Blend Right,” found below. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale in a two page paper.

Analyze the new account system. Explain the advantages and disadvantages of this strategy from a company standpoint. ²hen explain the advantages and disadvantages of this strategy from a sales person standpoint. Identify what type of training needs will be necessary in order to implement this strategy? A³er the training of the sales force, what steps should be taken to implement this program?

Your response should be a minimum of two pages in length, double-spaced. References should include the textbook from which the below information was provided, plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and cited per APA guidelines.