Let us assume, the product you are selling is in demand- everyone is interested in the product. Sadly, the employees are not being paid well. Their compensation is below the average of others. What will happen to your business? Let us assume, you are a superb employer, your compensation packages are one of the best in the area. Sadly, the product you are offering is sub par. Not that good. What will happen to your business? Let us assume you are selling/offering a great product. The quality of this service you provide in the area is unmatched. In addition to this, the compensation you offer to your employees is unmatched. The best in the area, and everyone wants to work for you. What will happen to your business?