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Uploaded by
DrLanWan
Course
BUSN2020
Pages
4
Subject
Business
Rating
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Question

Write a brief essay on Measuring Consumer Behavior?

1. Measuring Consumer Behavior Pertaining to Vehicle Buying

2. Expected Managerial Relevance of the Data Analysis

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EYS***768 2019-11-04 07:10:18

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Solution Preview

The category I have chosen for this project is the automotive sector, basically buying a vehicle. Buying a vehicle is a complex buying behavior and is marked by key characteristics. Consumers are pretty involved in the whole research and decision-making process related to buying a vehicle. They spend a great amount of their time and energy for not only making

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