1. Briefly describe the company and product you have chosen, and why you chose it. Then explain what type of product it is based on the classifications from Richardson and Gosnay (2010). [This answer should be between one to two paragraphs in length]

2. What stage of the product life cycle is this product at right now? What strategies could this company use to extend the life of the product? Use the concepts from Richardson and Gosnay (2010) and Paley (2007) in your answer. [This answer should be between one to two paragraphs in length]

3. What recommendation do you have for a new product from this company that you would personally use if they introduced it? [This answer should be between one to two paragraphs in length.