Instructions: After reading Levy Chapters 11, 17, and 18, address the following: As a retail store manager, one of your missions is to enhance the customer experience.

1. How does employee training and motivation affect customer enhancement?

2. What role does store lay-out and merchandising play?

Explain your answer fully.

Instructions:  Your initial post should be at least 250 words.  Please respond to at least 2 other students.  Responses should be a minimum of 100 words and include direct questions.