Assignment task
This is your assumptive assessment. In this assessment, you will learn and develop a marketing plan. The task description, necessary resources, instructions and marking criteria are available in the unit profile.
Assessment format
Read the instructions and marking criteria - available in the unit profile,
Task 3 follows a report style,
Page 1 will be your title page - assessment task no, your name and id, tutor name, coordinator name etc.,
Page 2 should contain executive summary,
Page 3 should contain a table of contents for your report,
The next few pages should contain the "marketing plan” (please see the Moodle pages and textbook for examples, and marking criteria for the main contents), and
The final page should contain all references following APA citation style
The marketing plan developed for the University of Sydney is planned to lay a roadmap for the University’s marketing strategy. The marketing plan is based upon the University’s mission and objectives and the solid foundation of the University’s brand image. The marketing plan is prepared according to
