Task Description

Assignment two is relate to identifying and justifying your strategy for your firm moving forward.

Word count maximum 1500 words

Assessment Due Date

as per the assessment link  

Weighting 30%

Developing a strategy for your firm is a key part of success in real life business operations. Your strategy will serve as your firm's "road map” throughout the simulation. A strategy consists of an integrated set of choices.

Most strategic plans focus on one or two such elements, often leaving large gaps in the overall strategy. You are required to conduct an environmental scan and analysis of your firm using the tools in the course. You need to complete the following

1. analyse of the current environment must use evidence

2. use at least TWO of analytical tools to further analyse the environment

3. identify and summarise the gaps in the firm

4. build objectives for each of your business units

5. formulate a strategy for all levels of your firm corporate, business and functional units

6. offer options and discuss and justify

7. action plan and recommendation for the future 2-5 years .

Be specific and offer .your contingencies

Title page, executive summary, references , tables, figures and diagrams do not count in your word limit

Assessment Criteria

The assessment criteria for this item comprises of :

Assessment of the internal and external market environment (20%) SWOT Porters and other tools

application of themes and theories related to and including the use of literature to justify strategic direction and choice using the strategic diamond (20%)

Application and justification of relevant strategic choice and direction for the future (20%)

Evaluation of constraints and limits to strategy (20%)

Caliber of argument and critical insight to defend or justify the decision (10%)

Written communication and referencing standards (10%)

The criteria are applied in accordance with the university's assessment grading requirements which necessarily include the award of a numerical grade within a range of values specific to the categories of: FAIL, PASS, CREDIT, DISTINCTION, & HIGH DISTINCTION.