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Answer the following question:

  1. What qualifies as a current business example? 
  2. What does this tell you about the topic? Connect to the reading and/or discussion.
  3. What questions does this raise about the topic?
  4. What is the impact on the brand? Share your opinion.  
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Solution Preview

Brand extension is actually a growth strategy that has been taken up by a lot of organizations and in the present market this has attained immense popularity. Making the use of established brand names for the new products to enter into the present market is known as a brand extension. 

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