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• What external factors should the company be most concerned with moving forward and how do these shape market opportunities or threats?  

• What is the Evocative value proposition and how does that enable the firm to create strategic differentiation within its industry?  

• What are the primary growth options for the firm, including the Sealed Air contract, and what are the advantages and disadvantages of each?  

• How do the options allow Evocative both to lead the growth of the industry and create value for itself?  

• What is your recommendation for the firm?  

• What are the implementation priorities and next steps?  

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