Read the Case Study at the end of Chapter 7: ExchangeHunterJumper.com: Building a Brand with Social Marketing, and answer the following in a detailed manner (the paper should be no less than one page).

Case Study Questions:

1. Find a site on the Web that offers classified ads for horses. Compare this site to exchangehunterjumper.com in terms of the services offered (the customer value proposition). What does The Exchange offer that other sites do not?

2. In what ways were social media effective in promoting The Exchange brand? Which media led to the highest increase in sales and inquiries? Why?

3. Make a list of all the ways The Exchange attempts to personalize its services to both buyers and sellers.