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1. How important are the product design and the voice of the customer?

2. How important are the product design and the voice of the customer during a new product development?

3. What is the impact of the product life cycle on managing the supply chain?

 

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Solution Preview

Product Design, Voice-of-Customer, Product Life Cycle, and Supply Chain Management are indeed related!  To get us started this week, I would like to share a story from my experience that provides an illustration of this relationship.

My employer designed and built an Auxiliary Power Unit (APU) for a new airplane.  This is a 

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