Case Study: Hard Rock Café's Global Strategy (pp. 55–56) and Pearson Video Library
Watch the Hard Rock Café's Global Strategy video located in the Pearson Video Library section in the Introduction & Resources area. You can also read more about its strategy on pages 55–56 in your textbook. Once you have watched and read the case study, answer the questions below.
Case Study Questions
1. Identify the strategic changes that have taken place at Hard Rock Cafe since its founding in 1971.
2. As Hard Rock Cafe has changed its strategy, how has its responses to some the 10 decisions of OM changed?
The specifications for this Case Study and the grading rubric can found in the Case Study section in the Introduction & Resources area.
Don't forget to submit your assignment.
Hard Rock Café is a standout among the most perceived brands all around. Since its establishing in1971, Hard Rock Café has constantly redesigned itself to bring the brand to where it is presently - adjusting to the circumstances and changing when change requests. Hard Rock began as a London Café serving great American
