Assessment Type: Group Work 

Task Description: On-campus students Team PPT oral presentation and Word written assessment, Distance students PPT presentation with voice-over. Students must upload their PPT slides (including voice-over for Distance students) and Word Script by Friday Week 11 (17:00pm AEST). 

Maximum length: 

10 Powerpoint slides: maximum with oral presentation or voice-over of not more than 10 mins in duration. 

Word script: maximum 1500 words (BE CONCISE) All assignments should be submitted online through the MRKT20057 Moodle site. 

All reports will be checked by Turnitin to compare the report to other sources and will provide students and lecturers with a similarity score for the report. Reports with a similarity score index of more than 20% will be checked for plagiarism (although it may not necessarily mean that the student has plagiarised). 

REMEMBER: Assessment 2 and 3 are related.

Organise yourself into teams of 2 or 3 people through signing up for groups allocated in Moodle. In your group undertake the following activities: 

You and your team mates are expected to choose ONE of the countries that you worked on in Assessment 2: 

• India,
• United Kingdom, or
• China

where you will market Ugg Australia™. You will then provide the following:

- Explain the rationale for your choice 

- Market selection and entry strategy 

- Competitive strategy 

- Pricing strategy 

- Promotion strategy 

- Distribution strategy 

- Concluding recommendations

You are expected to read widely to support your analysis and justify your recommendations. You must include at least 15 references to support your ideas. I suggest you use the CQUniversity library database and Google Scholar to find journal articles. Remember to reference them in-text as you use them and add them immediately to your reference list. You must use APA Referencing and if using Endnote, you need to download and use the latest version. 

Note that this is a team assessment business report.  

Why is a group work important? 

The success of international venture creation, investment, management and marketing activities is often reliant upon national and international network building, firm's capabilities in communication and teamwork, cross-cultural understanding, critical and rationale thinking, and processing and managing information and technology. This group assessment is aiming to practice and develop the above stated critical skills and abilities. 

What would you do to build a team? 

This is a team-based assessment, where you have to allocate yourself to any of the teams through the course Moodle site. I would suggest you to make a team whom you can communicate with on a regular basis. The link, "build your team for group work", is available in Week 1 slot. Click on this link, and then select the group and click on the "choice" button, and finally, scroll down and click on the "save my choice" button. 

There should be no more than 3 members in a group. The objective of this team-based assessment is to have increased communication in English, network building, cross-cultural understanding and further strengthening your critical and rational thinking abilities. Therefore, it is expected that you, as a team player, will practise and achieve these critical skills. Exchange your communication IDs (Skype/E-mail/Facebook) and/or phone numbers etc., and start your team work. You can also download Zoom.us, which is free and allows you to call meetings and upload these meetings into your email calendar as well as giving video feeds and you can share your work on the screen so that all team members can see it. You will need to negotiate with your team members and make a rational decision. You need to reflect and apply all these in this group work assessment. 

Instructions for your written Word document with the references -

The maximum length is 1500 words excluding references 

- Please use Times New Roman with font 12 and 1.5 line spacing. 

- You need to upload this Word document in Moodle under the Assessment 3 link. Only one member of the group is required to upload the document.

Instructions for the PPT slides (10 PPT slides, maximum 10 minutes oral presentation or voiceover) 

- You are to produce a maximum of 10 Powerpoint slides. 

- Oncampus (internal) students will be presenting their PPT presentations in class time during weeks 11 and 12 of the term. 

- Distance students are required to provide a voice-over on your slides. 

- The oral presentation or voice-over should be a maximum of 10 minutes to discuss the above. 

- Use the marking criteria for this assessment as a guide to include what is needed in the slides. 

- You do not need to read the in text referencing or references at the end of the slides when presenting your oral or recording your voice-over for the PPT presentation. 

- As far as possible, as this is a team effort, we would like to hear all voices of the students involved in the group especially on the metro campuses. For distance education students, we would understand if this is not possible. 

The Powerpoint slides will need to be uploaded in Moodle under the “Assessment 3” link. Again only one member of the group is required to upload the document.

For Distance students: 

To record your voiceover, you should use a headset with microphone preferably or speak loudly if you use the inbuilt microphone on your laptop/computer. Please make sure your voice is clear, can be heard and understood when playing the Powerpoint slides BEFORE you upload your work into Moodle.

The Powerpoint slides will need to be uploaded in Moodle under the “Assessment 3” link. 

Do NOT insert your audio as a wav.file into the slides because we will not be able to hear you if it is not embedded in the file. To check if it works, you could send your PPT file to a friend and see if they can hear it. Please do not send to the Lecturer or Unit Co-ordinator to check. 

For hints on how to convert a PowerPoint slide to a presentation with voice over, please view the link below. Adding Voice Over to PowerPoint Presentations in 5 Easy Steps: http://www.emergingedtech.com/2012/12/add-voice-over-to-powerpoint-presentations-in-5-easysteps/