Task Description – Individual Report All assignments should be submitted online through the MRKT 20057 Moodle site. All reports will be checked by Turnitin to compare the report to other sources and will provide students and lecturers with a similarity score for the report. Reports with a similarity score index of more than 20% will be checked for plagiarism (although it may not necessarily mean that the student has plagiarised). 

Assessments 2 and 3 are both related. Ensure you read through Assessment 3 before you begin Assessment 2.

This challenging assessment/task will provide you a real world experience through an applied and innovative task. 

TASK

You have been hired as the Marketing Manager of Ugg Australia in Sydney (https://www.australianuggboots.com.au/en-au ). Your CEO has decided to market Ugg Australia™ to: 

• India,
• United Kingdom, and
• China.

They have asked you to write a report on the marketing of Ugg Australia™ in any ONE of the above countries of your choice after conducting a strategic analysis of variables (economic, political/ financial, social/cultural, technological).

Please read current news articles to ensure you understand issues being faced by this company.

It is recommended that students read various academic materials before writing this report. You will be expected to have consulted books, at least 15 relevant academic journal articles, conference proceedings, theses, dissertations, market reports and so on to write the report (i.e. support your arguments with theories and market figures). You should start working on the assessment as early as Week 4. Students can follow the report structure below: 

• title page with unit name and code, student name, student id and campus and date;
• table of contents;
• background information on product and the country of your choice;
• discuss the variables (economic, political/ financial, social/cultural, technological) that may affect your international marketing campaign in that country;
• list the references (at least 15 academic references).

You can use the CQUniversity library database and Google Scholar to find journal articles. Remember to reference them in-text as you use them and add them immediately to your reference list. You must use APA Referencing and if using Endnote, you need to download and use the latest version. Be creative! To enhance the presentation of your assignment, use numbered headings and sub-headings to specify the information required for each of the above criterion. The assessment marking criteria below should guide you for this assessment task, in particular the weighting attributed to each section of the assignment. Please use Times New Roman with font 12 and 1.5 line spacing. 

Important Note: Selection of literary support from Wikipedia, www.NetMBA.com, www.marketingteacher.com, www.tutor2u.com, etc. will be treated very negatively. These are not appropriate sources for your academic assignment and their use is not acceptable.