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Question

Develop a comprehensive growth matrix for your organization based on the readings for this module. Does the growth matrix you developed identify new markets or new products for your company's expansion? Write a short paper (one to two pages, formatted in APA style) on  guidelines for potential growth and decisions for your organization. 

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Considering the reading for the module, the organization that has been taken up is Microsoft. One of the common tools that are used within marketing is Ansoff matrix or growth matrix. A business or an organization can grow in four strategies. The strategies include majority

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